Mobile network EE has said it plans to double the speed and capacity of its 4G service.
Average speeds will climb to 20Mbps when it launches this summer in 10 UK cities.
The existing 4G service, launched in October 2012, already offers speeds around five times faster than 3G, meaning quicker downloads and internet browsing.
EE claims some users could get up to 80Mbps under ideal conditions.
The first cities to receive the upgraded service first are: Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
EE is currently the only operator offering 4G but others are set to follow after new licences were auctioned off in February.
Rumours of weak demand for 4G have persisted, with analysts saying the relative high price is putting off many consumers.
The company's cheapest price plans allows just 500Mb of data, an amount quickly gobbled up if using 4G to watch video for example.
However, upgraded 4G will not cost any more than existing plans.
EE claims the faster service will make the "truly mobile office ... a reality", allowing fast multi-tasking and "zero delay" when downloading/uploading high definition video and photos.
It is aiming for one million 4G customers by the end of 2013 and says it expects mobile data demand to grow by up to 750% in the next three years.
Ernest Doku, telecoms expert at comparison site uSwitch.com, says double-speed 4G could help "cushion the blow" of any extra costs for the service.
"Speeds now more than seven times faster than 3G could convince more mobile users to make the leap to EE - particularly if 4G can price itself to look like a viable alternative to those unable to receive fibre-optic broadband in their areas."
But he said the new speeds could be a "double-edged sword" for mobile users worried that their data bills could soar with faster browsing at their fingertips.
The network 3 is set to be the next operator to enter the 4G arena in autumn this year.
Unlike EE, it has said it will offer 4G at the same price as its existing service - a move which is likely to drive prices down and attract more mainstream consumers.
Telefonica O2, Vodafone and a division of BT called Niche Spectrum are the other players who emerged from the government's 4G auction - but they have not yet announced any pricing details.
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